On August 5th, Popular K-pop group FIFTY FIFTY has revealed a new logo. In their announcement, the group explained the choice of TWENY, noting, “The number 50 appears as 20 in the mirror due to the mirror’s inversion effect. This symbolizes that FIFTY FIFTY is looking toward where the fans are, and the fans are looking toward where FIFTY FIFTY is.”
While the previous logo emphasized the literal meaning of “FIFTY FIFTY” through its black-and-white division, the new logo seems to focus more on expressing the group’s color and identity. This approach raises anticipation for the world that FIFTY FIFTY will newly express in their upcoming comeback.
FIFTY FIFTY recently reorganized as a five-member group, including original member Keena, and is preparing for a comeback in September.
Fifty Fifty is a South Korean girl group formed by Attrakt in 2022. The group debuted on November 18, 2022, with their EP The Fifty. They experienced a commercial breakthrough with their viral hit single “Cupid”.